A domain name, also called a URL, is the address of your web site. A domain name can be obtained by registering your chosen name through a domain registrar. There are many companies offering this service, in fact many hosting companies offer a free domain name with a web hosting agreement.

A hosting company maintains the files which run your web site on their server. When your URL is typed into a browser, the hosting company "serves up" the requested files (home page, etc.) and they are displayed in the browser. There are many companies providing this service; the business has become highly competitive. As a result, it is common to find a high quality reliable hosting arrangement at a cost of just a few dollars per month, often including the cost of domain name registration.

Web standards refer to standards put forth by the World Wide Web Consortium (W3C) in an effort to create a uniform set of standards and specifications by which web sites and applications are created, so that all information available on the web can be accessed and interpreted by all devices that access the Web. The core principle is the separation of content from presentation through the use of HTML, XML and CSS. The goal of the effort is to make the World Wide Web accessible to all.

A static web site is one where the content doesn’t change; it operates much like printed media. It can only be edited manually by the author or webmaster. Many brochure type sites are designed as static sites, as their objective is to present basic data or information that does not need to be updated often. A dynamic site is one where the content is stored in a database, and the actual pages are generated by the user as menu selections are made. E-commerce sites, news related sites and blogs are typical examples of dynamic web sites.

Every new web site should begin with the identification and analysis of goals and objectives for the site. It is important to determine the purpose of the site (whether it’s to provide information, sell products, build a dialog with visitors, etc.), and to identify the target audience. The type of site and its structure should be based upon an analysis of the amount and type of content the site will provide, and how frequently it is updated or changed, and what kind of interaction the site will have with visitors.

We provide hosting services and domain registration for our web design clients. By providing our own hosting services, we can be sure that we have all of the tools we need to make your site run reliably. We offer several packages depending on your site requirements. Our packages can be customized to fit your needs. If you already have a hosting company that provides the tools necessary to run your site we are happy to work with them as well.

Your web site belongs to you. Your domain name and hosting agreement are registered in your name, and you are provided with all account information and access to the files. We will maintain your web site for as long as you would like in accordance with whatever maintenance plan or structure you choose.

It depends on how complex your site is, and how quickly we can identify your goals and objectives. Often the planning phase can seem to take a long time. However, getting the initial structure and design right at the outset can save a lot of time and cost down the road. We try to anticipate your site’s needs in the future so we can design a site that is scalable and can be easily expanded. Another factor is the quantity and quality of your content. If you already have content (from brochures and other marketing materials), the site construction can move along relatively quickly once a design and structure are developed.

It’s difficult to offer a price estimate or even a price range without knowing some basic information about what kind of web site you are looking for. We offer general pricing guidelines accessible from our pricing page by completing our pricing request form. Reviewing this information should give you an idea of a ball park range based on your individual needs, however it’s really best to establish a price estimate after discussing your needs and objectives, and from those, determining the scope of the project.

All web site designs are based on individual client goals and objectives. In the initial planning stages, we look at all aspects of your business including existing marketing collateral materials, graphics relating to your business’s identity (logos, tag lines, slogans, etc,). In addition to developing an appropriate structure for your site, we develop a visual design scheme which reflects your business’s identity.

Changes to a web site can easily be made by modifying existing web site files. Routine content updates can be handled through a regular maintenance plan. More extensive design or content changes can be made at any time. It is important in the planning phase of a web site to anticipate the types and frequency of changes that might be required down the road so that the site can be developed to accommodate modifications in the most cost effective manner.

Our primary mission is to build lasting relationships with our clients. We invest substantial time and effort in developing an understanding of each client’s interests, goals, and objectives. We recognize that we are working for you, and if we are not meeting your expectations, we want to know. While we don’t accept projects we feel we can’t deliver, if it turns out that there is a mismatch, we would rather part friends than have a disgruntled former client, so we will work to unwind the relationship in a mutually satisfactory manner.

SEO is the practice of implementing strategies to increase the volume and quality of visitors to a web site from search engines. This involves determining which keywords and phrases prospective visitors are likely to use in their search queries that ultimately lead them to a specific web page. The major search engines like Google and Yahoo use complex algorithms to determine which sites will represent the most relevant content for a given search term. The practice of optimizing a web page involves structuring the page’s content in such a way that allows the search robots to read and understand its content and determine its relevance to specific keywords and phrases.

The major search engines like to find your site naturally through links to your site from other sites. There are measures you can take however to help them find your site. Including a robots.txt file, submission of your site to local search resources, and the submission of a Google site map are some examples of good practices.

There are meta tags that can provide important information to search engine spiders. Keyword Meta tags are no longer a critical component of search algorithms, in fact they are commonly believed to be completely ignored by search engines, although adding a few well chosen keywords is not likely to hurt and can be a good place to add alternative versions of important phrases. The Description Meta tag is an important tag as it can be used as the display text in search results.

Keywords and key phrases are the words and phrases that are typed in to a search query by someone who is conducting a web search. Identifying appropriate keywords for your web site is a vital part of Search Engine Optimization. Once a set of key words and phrases is established, they should be placed in various locations throughout your web site to help the search engines locate relevant content and display your page when a prospective customer performs a search for your product or service.

Web site marketing refers to the development and implementation of strategies which utilize the web site either directly of indirectly for marketing. Examples of these include pay-per-click advertising, email marketing programs, and newsletter development.